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El Buen Fin 2025 Opens With Five Days of Deals, Bigger Bank Perks and Tighter Checks

Consumer safeguards take center stage to counter false discounts and fraud.

Este año El Buen Fin se realizará entre el 15 y 18 de noviembre
Según la Anpec, el discurso publicitario del Buen Fin construye una percepción de abundancia que no refleja la realidad económica de los hogares
El mejor consumo durante esta edición de El Buen Fin, implica no únicamente elegir la mejor promoción, sino verificar su autenticidad
La ruta del éxito: cómo el e-commerce se organiza para noviembre

Overview

  • Mexico’s five‑day shopping program runs November 13–17 with thousands of registered in‑store and online sellers, and the sales target set by organizers tops 200,000 million pesos.
  • The official portal and QR verification confirm participating merchants, Profeco has a special surveillance operation, and the SAT raffle automatically includes card purchases over 250 pesos.
  • Banks rolled out cash‑back, bonifications and months‑without‑interest offers, with specific programs announced by BBVA, Banamex, Banorte, HSBC, Santander, Scotiabank, Banco Azteca, BanCoppel, Nu and others.
  • CNBV said bank branches will be closed on Monday, November 17 due to the holiday, while ATMs and mobile banking continue operating normally.
  • Logistics providers are using real‑time tracking, AI route assignment and predictive demand systems to manage delivery surges that SICT warns can spike by up to 300%.