Overview

• For the first time the discount event begins on a Thursday and runs five days, coinciding with the Nov. 17 holiday to boost shopper traffic and smooth store and delivery operations.
• The shift was jointly decided by the federal government and private organizers as part of a 15th‑anniversary redesign intended to align more closely with Black Friday and Cyber Monday.
• Guadalajara’s chamber projects 7,059 million pesos in sales for the metro area, a 16.4% increase from 2024, citing the extra day and roughly 7% more registered merchants (about 16,489 outlets).
• Retailers plan offers such as direct discounts up to 50%, months without interest, e‑wallet bonuses, online coupons, and free or same‑day shipping depending on the store.
• Consumer protection agency PROFECO will provide advertising diagnostics and Conciliaexprés dispute resolution, while business groups encourage shoppers to compare prices and plan purchases.