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El Buen Fin 2025 Moves to Nov. 13–17, Extends to Five Days for 15th Edition

Officials say the date shift is designed to capitalize on the long weekend.

Overview

  • The Economy Ministry frames the 15th‑anniversary redesign as a more inclusive, digitally focused edition that favors Made‑in‑Mexico products.
  • Business registration via elbuenfin.org is open through Nov. 12, and PROFECO will run oversight operations to deter false discounts.
  • Guadalajara’s chamber projects 7,059 million pesos in spending for the metro area, up 16.4% from 2024, with roughly 16,489 participating points of sale.
  • Michoacán and Morelia will pair the event with local incentives, including up to 100% waivers on fines and 50% off surcharges on municipal taxes and extended vehicle regularization through Nov. 30.
  • Mexico City lawmakers from Morena urged boroughs to provide free public selling spaces for small online vendors known as “nenis” during the event.