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El Buen Fin 2025 Moves to Five Days With New App, QR Checks and Bank Deals

Organizers aim to steer spending to registered merchants using electronic payments through a new app, QR verification and targeted bank incentives.

Overview

  • Participating stores must display a mandatory QR that links to official registration details in the new Buen Fin app, helping shoppers confirm eligibility for offers and the SAT raffle.
  • Electronic purchases from 250 pesos at registered businesses qualify for the SAT raffle, which offers prizes up to 250,000 pesos during November 13–17.
  • Banks detailed incentives: BBVA offers 3-month payment deferral starting March 2026 on purchases from 3,500 pesos with preregistration plus a 10% bonus on 12–24 MSI, while Scotiabank announced up to 20% cashback with conditions, MSI at major chains, and special discounts on Amazon and Mercado Libre.
  • Walmart, Bodega Aurrerá and Sam’s Club rejoin the official program while running their ‘Fin Irresistible’ campaign from November 6–19, creating an extended, overlapping sales window across stores and online.
  • Early demand signals are strong as Sam’s Club reported roughly 140 online orders per hour during its November 4–5 presale; Profeco launched a national monitoring effort and survey, and industry groups project sales could surpass 200 billion pesos.