Overview
- The event runs November 13–17, with an official app debuting November 13 to map nearby stores, filter promotions and confirm businesses are formally registered, complemented by an official QR and portal.
- Concanaco projects sales above MXN 200 billion with participation from more than 200,000 businesses, emphasizing local commerce and the Hecho en México brand.
- The SAT’s Sorteo El Buen Fin will award MXN 500 million on December 5 to cardholders who make purchases of MXN 250 or more at registered merchants, with merchant registration open through November 12 under defined fiscal requirements.
- Profeco warned sellers not to simulate discounts and will run a nationwide monitoring operation with price-tracking tools and rapid complaint channels during the November 13–17 window.
- Security firms reported a 47% jump in e-commerce fraud during Buen Fin 2024 and Internet MX says 82% of prospective online buyers fear data theft, prompting platforms like Kueski to deploy AI-based fraud detection along with education and safety guidance.