Overview
- The five-day edition runs November 13–17 with 215,988 registered businesses and an official sales target of 250 billion pesos.
- Profeco deployed brigades in more than 337 sites and reported initial conciliations on day one, recovering 18,990 pesos for consumers by mid‑day.
- Condusef cautioned shoppers against over‑indebtedness and flagged suspicious web offers that could be fraudulent.
- Major chains returned with aggressive promotions, pre‑Buen Fin campaigns expanded across retailers like Chedraui, and organizers cited growing demand for services such as travel.
- E‑commerce accounted for about a quarter of 2024 sales and platforms scaled logistics for faster delivery, with Mercado Libre reporting its best sales day to date and same‑day or sub‑24‑hour service in dozens of cities.