Overview
- Mexico’s 15th El Buen Fin runs Nov. 13–17 with more than 10,000 registered retailers; shoppers can verify participants via the official portal and QR codes, and only registered merchants may use the event logo.
- Profeco and CONDUSEF launched special operations with price monitoring, fraud alerts and complaint channels, urging planned purchases and caution with months‑without‑interest offers.
- Banks rolled out aggressive promotions, including BBVA’s pay‑in‑March‑2026 option, HSBC bonuses up to 20%, Banamex 10% bonifications with MSI (with timed 30% offers at select merchants), and Santander e‑commerce cashback.
- SAT’s automatic raffle will reimburse eligible purchases over 250 pesos made by card at registered stores during the event, adding to merchant discounts and bank rewards.
- Industry groups project a near 200 billion‑peso economic spillover, while Kantar expects average spend near 5,000 pesos with top interest in clothing, technology and home goods, as e‑commerce logistics brace for delivery spikes of up to 300%.