Overview

• The 15th edition will run November 13–17, marking the first recent five‑day version of the nationwide retail campaign.
• OXXO is confirmed to participate with promotions and a potential flagship store, leveraging more than 23,000–24,000 outlets and a supplier base reported at over 99% Mexican content.
• The Economy Ministry says Walmart accepted an invitation and is in talks to rejoin after a six‑year absence, though the company has not issued its own confirmation.
• Authorities aim to surpass 2024’s roughly 172.9 billion pesos in sales by recruiting large chains and integrating more MIPyMEs, with preregistration open and 300+ firms already signed up.
• Consumer protections will include Profeco oversight and complementary promotions such as a SAT lottery, as officials emphasize free registration and transparent offers while noting retailers’ operational pressures from security issues and weather.