Overview

• El Buen Fin 2025 will run from November 13 to 17, marking its first five-day duration.
• Businesses can register at no cost starting July 24 on the official event website.
• Organizers unveiled a new 15th-anniversary logo featuring Roman numeral XV, “ANIVERSARIO” and the Hecho en México seal alongside a commemorative Lotería Nacional ticket.
• MiPyMes will benefit from expanded training programs, QR-based verification tools and enhanced digital commerce resources.
• Profeco will offer real-time consumer assistance via its telephone hotline and deploy monitoring teams to curb abusive promotional practices.