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El Buen Fin 2025 Expands to Five Days With XV‑Anniversary Push and New Incentives

A coordinated public‑private drive centers Hecho en México branding with a commemorative lottery and SAT card‑purchase incentives to boost formal commerce.

Overview

  • Authorities confirm the shopping campaign will run Thursday to Monday, November 13–17, extending to five days to align with the long weekend.
  • Lotería Nacional’s Special Draw No. 306 will take place on November 14 at 8 p.m., offering a 27‑million‑peso grand prize from an 80‑million‑peso pool, with commemorative tickets on sale around 60 pesos.
  • The SAT’s Buen Fin raffle enrolls card purchases of at least 250 pesos made at registered merchants from November 13–17, with the draw scheduled for December 5 and awards of 100,000 pesos.
  • Major retailers and platforms are listed as participants—including the return of Bodega Aurrera—as airlines such as Aeroméxico, Volaris and Viva Aerobus signal promotional fares.
  • PROFECO readies a nationwide oversight operation and rapid dispute resolution via ConciliaExprés, while business groups project national sales topping 200 billion pesos.