Overview
- The event runs November 13–17, with merchant registration open through November 12 at elbuenfin.org and a new rule requiring all registered sellers to display the official QR code for consumer verification.
- The SAT confirmed a 500 million-peso raffle: consumers automatically enter with card purchases of at least 250 pesos at registered businesses; the draw is December 5 and deposits will be made before January 6, 2026.
- Of the raffle pool, 400 million pesos go to shoppers (top prize 250,000 pesos) and 100 million to businesses (top prize 260,000 pesos), with winners receiving direct deposits to the card or account used.
- Banks roll out incentives, including Banamex bonifications of up to 30% on months-without-interest purchases, BBVA payment deferrals with double points, and Santander cashback for new cardholders during the official dates.
- Organizers set a national sales goal of 200,000 million pesos with about 200,000 businesses expected, forecast 65,305 million pesos in CDMX, emphasize the Hecho en México seal, broaden participation to services, and coordinate security and consumer protections through Profeco.