Overview

• Mexico’s 15th‑anniversary El Buen Fin will run November 13–17, extending to five days for the first time since the pandemic-era changes.
• OXXO confirmed participation and will activate promotions across roughly 23,000–24,000 stores, plan a flagship location, and spotlight largely Mexican-made products.
• The Economy Ministry says Walmart was formally invited and “decided to participate” and talks are underway, though the company has not issued its own confirmation after skipping El Buen Fin since 2019 in favor of El Fin Irresistible.
• Registration is open, more than 300 businesses have signed up, participation is free, and Nacional Financiera is promoting credit instruments to boost MiPyME enrollment.
• Profeco will oversee offer compliance, and retailers note operational pressures from insecurity and heavy rains that have affected OXXO sales and prompted selective store closures.