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El Buen Fin 2025 Enters Day Two With 215,000+ Participants and Strong Electronics Demand

Deeper markdowns alongside a push to include smaller businesses aim to lift domestic demand.

Overview

  • Running Nov. 13–17, the 15th edition has 215,988 registered businesses and service providers, according to Concanaco.
  • Early results show purchases concentrated in white goods and electronics (28% each) and apparel/footwear (12%), with about 70% of sales in physical stores.
  • Profeco deployed brigades in 337 shopping centers and public sites, activated hotlines and 169 modules, and offers a price‑history tool for roughly 300 high‑demand products.
  • Condusef advised setting firm budgets, verifying advertised discounts, and using months‑without‑interest plans cautiously while warning of online fraud risks.
  • Sener affirmed LP gas supply continuity after distributor warnings, citing coordination with Pemex and major marketers to keep operations normal during the sales period.