Overview
- The 15th edition will run November 13–17, with merchant registration on elbuenfin.org open until November 12 and a new requirement to display an official personalized QR code that lets shoppers verify participating businesses.
- SAT confirmed a 500 million-peso Sorteo for transactions made during the event, with 400 million pesos for consumers and 100 million for merchants, a minimum purchase of 250 pesos, a December 5 drawing, and deposits due by January 6, 2026.
- To be eligible for merchant prizes, businesses must register on the official portal and meet SAT criteria including an active RFC, an active Buzón Tributario, a positive tax-compliance opinion, and at least one active point-of-sale terminal.
- Banks detailed Buen Fin offers such as Banamex’s bonification of up to 30% on months-without-interest purchases, BBVA’s three-month deferrals and double points, Santander cashback for new cards under set conditions, BanCoppel months without interest, and NU’s MSI promotion with cash-prize “chests” running November 13–28.
- Authorities signal a potential national take near 200,000 million pesos and Canaco CDMX projects 65,305 million pesos in the capital with over 32% of transactions, while PROFECO will handle complaints and ConciliaExprés from 9:00 to 21:00 during the campaign.