Overview
- Mexico’s shopping campaign runs November 13–17 with an official sales goal above MXN 200 billion, targeting growth of roughly 15–16% versus 2024.
- More than 10,000 officially registered merchants—including Liverpool, Walmart, Amazon, Mercado Libre, Chedraui and Telcel—are publishing promotions via the event portal and QR verification.
- Profeco has deployed about 1,190 staff for real-time monitoring, price checks and complaint handling, supported by the ‘Quién es Quién en los Precios’ tool and guidance to avoid simulated discounts.
- Retailers and payment providers are expanding AI-driven risk analysis and 3D Secure authentication as Adyen reports higher fraud attempts in peak seasons; bank branches close on Monday, November 17, though ATMs and mobile banking operate.
- Promotional incentives include PayPal’s offer of up to MXN 1,000 off after MXN 6,000 in purchases during November 13–17, and the SAT raffle that automatically enters card purchases of MXN 250 or more with the draw on December 5.