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El Buen Fin 2025 Begins Thursday With Bigger Digital Push and Consumer Safeguards

Mexico targets more than 200 billion pesos through verified deals under heightened oversight.

Overview

  • The national sale runs November 13–17 with more than 10,000 registered merchants searchable on elbuenfin.org and QR codes to confirm participation.
  • Profeco will deploy about 1,190 staff with on‑site brigades to verify prices and offers, urging shoppers to compare prior prices, read terms and keep purchase records.
  • Banks and platforms announced months‑without‑interest plans, cash‑backs and timed bonuses that require app registration, while PayPal will grant up to 1,000 pesos off after 6,000 pesos in accumulated purchases.
  • Most bank branches will be closed on Monday, November 17, but ATMs and mobile banking will function normally, and the SAT raffle takes place December 5 for card purchases from 250 pesos at registered stores.
  • Security and payment integrity efforts include local deployments such as Ecatepec’s roughly 1,000 officers and expanded use of AI‑driven risk engines and 3D Secure authentication.