Overview
- The five‑day event runs November 13–17, with an official portal and QR tools live to verify participating merchants and their offers.
- Profeco has deployed more than 1,190 personnel, including surprise mall brigades and complaint channels, to enforce advertised prices and real discounts.
- Payment promos are active: PayPal offers up to MXN 1,000 off after MXN 6,000 in purchases and major banks are extending months‑without‑interest plans, cashback and bonuses; CNBV says branches close on Monday, November 17, but ATMs and mobile banking operate normally.
- Large chains and platforms such as Liverpool, Walmart, Amazon México, Mercado Libre, Temu and SHEIN are officially registered under Secretaría de Economía and Profeco oversight.
- Organizers target roughly MXN 200 billion in sales as logistics firms deploy real‑time tracking, AI route assignment and last‑mile hubs to manage peak volumes.