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El Buen Fin 2025 Begins in Mexico With Thousands of Verified Retailers and Bank Incentives

Consumer watchdogs launch nationwide checks, with e‑commerce bracing for delivery spikes of up to 300%.

Overview

  • The five‑day event runs November 13–17, with an official portal and QR tools live to verify participating merchants and their offers.
  • Profeco has deployed more than 1,190 personnel, including surprise mall brigades and complaint channels, to enforce advertised prices and real discounts.
  • Payment promos are active: PayPal offers up to MXN 1,000 off after MXN 6,000 in purchases and major banks are extending months‑without‑interest plans, cashback and bonuses; CNBV says branches close on Monday, November 17, but ATMs and mobile banking operate normally.
  • Large chains and platforms such as Liverpool, Walmart, Amazon México, Mercado Libre, Temu and SHEIN are officially registered under Secretaría de Economía and Profeco oversight.
  • Organizers target roughly MXN 200 billion in sales as logistics firms deploy real‑time tracking, AI route assignment and last‑mile hubs to manage peak volumes.