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Ektaa Kapoor Condemns Zee TV’s Reuse of ‘Pavitra Rishta’ Title

Reports say the new series created by Siddharttha Vankara will begin filming in January for a February television debut.

Overview

  • Kapoor criticized the move in an Instagram post, calling the title reuse "terrible ethics" and "intellectual bankruptcy."
  • Zee TV’s upcoming Pavitra Rishta stars Abrar Qazi and Priyanshi Yadav, with Aman Sachdeva producing and Siddharttha Vankara credited as creator.
  • Supporting roles in the new show include Pallav Pradhan and Roopa Divetia, according to the reports.
  • Times of India reports indicate the production is slated to go on floors in January 2026 with an expected television premiere in February 2026.
  • No legal action has been reported as coverage frames the dispute as an ethical and attribution concern tied to Kapoor’s 2009 hit associated with Sushant Singh Rajput and Ankita Lokhande.