Overview
- Ek Din began streaming on Amazon Prime Video on July 17, 2026, with the Hindi original and dubbed Telugu and Tamil versions available to subscribers.
- The film opened in cinemas on May 1, 2026, and was marketed as Sai Pallavi’s Hindi debut with production backing from Aamir Khan Productions and direction by Sunil Pandey.
- Ek Din is an official adaptation of the 2016 Thai romance One Day and centers on a single-day wish at a ‘Fortune Bell’ during an office trip to Japan.
- Critics gave the film mixed to negative reviews and it underperformed at the box office, a commercial outcome that producers say prompted a quicker-than-usual move to OTT.
- The release follows a growing industry pattern of using streaming to recover visibility for films that struggle in theatres and could shape the film’s longer-term reach and Sai Pallavi’s profile in Hindi cinema.