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yesterday

Ek Deewane Ki Deewaniyat Hits Rs 67.9 Crore Net in 12 Days as Trade Site Calls It a Super Hit

Koimoi’s ROI-based metric credits the modest-budget Diwali release with a super-hit verdict after an extended opening stretch that outpaced expectations.

Ek Deewane Ki Deewaaniyat Director Milap Zaveri Recalls Tough Phase: No Stars Took My Calls Or Wanted To Work With Me – Exclusive
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(L) Harshvardhan Rane and Sonam Bajwa in Ek Deewane Ki Deewaniyat and Ayushmann Khurrana and Rashmika Mandanna in Thamma.

Overview

  • Koimoi estimates the India net at Rs 67.88 crore by day 12, up from Rs 64.58 crore on day 11, with a reported budget near Rs 25 crore and strong returns.
  • Daily trends show a second-weekend lift to an estimated Rs 3.15 crore on Saturday after roughly Rs 2.2–2.35 crore on Friday, though some trackers flag sharper declines post-holiday.
  • Released on October 21 opposite Maddock Films’ Thamma, the film opened with fewer shows but later moved toward roughly a 45–55 share, producer Anshul Garg said.
  • Trade coverage notes the film’s core business is in B and C centres and benefited from the Diwali window, helping it quickly recover costs and secure hit-to-super-hit labels.
  • Director Milap Zaveri publicly celebrated the result as a career rebound and highlighted that his next releases, Masti 4 and Tera Yaar Hoon Main, are lined up.