Overview
- The club and bank announced an early renewal through 2035, extending a contract that had been set to run until 2027 and aligning it with Eintracht’s stadium lease.
- The venue will continue to be called Deutsche‑Bank‑Park, with the partnership broadened to cover the e-sports academy naming, a sustainability role, and official banking services.
- While neither side disclosed figures, German media report estimates of about €100 million over ten years and a near doubling of annual payments from the prior €5.5–6 million.
- Eintracht chief Axel Hellmann described the pact as a foundation for economic, infrastructure and competitive goals, and Deutsche Bank CEO Christian Sewing emphasized a long-term commitment to Frankfurt.
- Previous reports indicated interest from Chinese automaker BYD in the naming rights, underscoring strong commercial competition for the sponsorship.