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Eileen Gu Named Grand Marshal of San Francisco Chinese New Year Parade

Organizers cast the choice as a showcase of the Chinese diaspora’s diversity.

Ailing Eileen Gu of Team China reacts after winning the Gold medal during the Women's Freestyle Freeski Halfpipe in 2022 in Zhangjiakou, China. 
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Eileen Gu of China stands in the finish area after competing in the Women’s Ski Street Style during Day Two of the X Games Aspen 2025 at Buttermilk Ski Resort.

Overview

  • The televised parade is set for Feb. 17 during the Year of the Horse festivities, with floats and performances planned and bleacher tickets now on sale.
  • The Chinese Chamber of Commerce says the selection aligns with efforts to reflect multicultural and multigenerational identities in its events.
  • Last year’s month-long celebrations drew about one million visitors to Chinatown, underscoring the parade’s tourism and economic impact.
  • Gu’s profile includes deep San Francisco ties, fluent Mandarin, and a recent milestone of a 20th World Cup skiing title on Jan. 17.
  • Her 2019 decision to compete for China and her 2022 Olympic haul of two golds and a silver remain part of the public context, and she has not issued new comment.