Overview

• Temu nearly quadrupled its Germany gross merchandise value to about €3.4 billion in 2024, jumping from 11th to 5th place among marketplaces.
• Shein moved from 18th to 7th among online shops, posting an 18% revenue increase in Germany to €1.1 billion in 2024.
• The EU Commission is conducting a procedure against Temu, warning of a high risk of illegal products and signaling possible penalties.
• Shein has been told to remedy consumer-protection shortcomings after regulators found misleading or missing information for shoppers.
• Germany’s retail association HDE calls for quicker, stricter enforcement against unfair competition, while Amazon, Otto and Zalando remain the top online shops.