Edzard Reuter, Former Daimler CEO, Dies at 96

Reuter, known for his ambitious vision to transform Daimler into a tech empire, remained a staunch advocate for social cohesion.

Edzard Reuter served as Daimler-Benz CEO from 1987 to 1995, aiming to diversify the company into aerospace and technology.
His tenure saw the creation of Daimler's aerospace subsidiary DASA, although his vision ultimately led to significant financial losses.
Despite criticism as a 'capital destroyer,' Reuter defended his strategy, believing it was the right path for the future of the auto industry.
Reuter's life was marked by his commitment to social issues, founding a foundation promoting cultural integration in Germany.
Born in Berlin, Reuter spent years in exile in Turkey during the Nazi regime, shaping his views on European nationalism and social unity.