Overview

• 72 serves as the flagship of EE72, the company cofounded by Edward Enninful and his sister Akua, with Enninful credited as chief creative officer.
• The first issue features Julia Roberts on the cover and includes an interview conducted by George Clooney.
• The premiere carries no traditional print advertising, with revenue centered on tailored brand collaborations that include events, podcasts, videos, and products.
• Early partnerships included launch activations with Moncler and Google Shopping, reflecting a shift to experiential and commercial tie-ins.
• EE72 has added a consulting arm for brand advisory work and assembled a leadership team featuring Simone Oliver, Sarah Harris, and co-creative directors Lee Swillingham and Stuart Spalding.