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Overview
- A Monday agreement between Editora Globo and Abril sets up the sale of the CasaCor architecture and design brand.
- The deal requires approval from Brazil’s antitrust watchdog Cade, and CasaCor will keep operating on its own during the review.
- CasaCor runs more than 20 franchises, including editions in Peru, Bolivia and Costa Rica, and its 2025 São Paulo show drew about 130,000 visitors.
- Globo says the brand will strengthen its cultural-events strategy and complement titles such as Casa Vogue and Casa e Jardim.
- CasaCor’s calendar and website remain unchanged so exhibitors and visitors can keep plans on track, as Abril shifts focus to its other events and services.