Overview
- Flower by Edie Parker products begin rolling out across Verano’s 82 MÜV dispensaries in Florida under an exclusive distribution deal.
- The Florida debut features 0.5g Petal Puffer all-in-one vapes and 1g vape cartridges, alongside the brand’s design-led accessories.
- Miami native and Grammy-nominated rapper JT leads the “High in the 305” campaign, with visuals rooted in South Beach culture.
- Founder Brett Heyman says she expects Florida to become a top-performing market within six months, citing early retailer interest.
- Verano operates in 13 states with 15 production facilities and over 1.1 million square feet of cultivation capacity, while Edie Parker says Flower is now the largest female-operated and founded cannabis brand in the U.S.