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4h ago

‘Eden’ Opens to $1 Million as Vertical Bets on Platform Release After Prolonged U.S. Deal Search

After an eight-month hunt for distribution, the Ron Howard true-crime drama now relies on a limited theatrical run to build toward PVOD.

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Sydney Sweeney is seeing back-to-back box office failure.

Overview

  • The film grossed about $1 million at 664 North American theaters in its opening weekend, debuting August 22 via Vertical.
  • Critical response is split, with a 55% Rotten Tomatoes critics score and a higher 71% audience rating reported by industry trackers.
  • Vertical is giving the movie a 30-day exclusive theatrical window before PVOD, pursuing a platform rollout with a modest P&A spend.
  • Financing combined Australian tax incentives and foreign presales to lower the net cost to around $35 million; about half of foreign first-window rights are sold to Prime Video, and a U.S. streaming deal is being negotiated.
  • Howard says the film compresses timelines and infers outcomes from conflicting accounts after on-site research, while reviews highlight a starry cast, visceral sequences, and uneven execution.