Overview

• Edeka and its Epic Partners coalition walked away from Geneva talks after Coca-Cola Europacific Partners rejected demands for higher promotional fees.
• The retailer has since slashed its Coke orders and barred CCEP’s field sales team from store access, triggering visible product gaps.
• Coca-Cola Europacific Partners announced a low single-digit price increase for German markets effective September to offset inflation.
• Edeka has reintroduced PepsiCo products after resolving their earlier dispute, positioning Pepsi as an alternative for soft-drink shoppers.
• Industry observers say the clash underscores growing retailer leverage over consumer-goods makers as Epic Partners pushes for stronger margins.