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Edeka Tea Flagged by Watchdog Over Suspected Shrinkflation

Verbraucherzentrale Hamburg cited a 25 percent drop in fill with conflicting online product details, arguing the listing highlights possible hidden price rises.

Overview

  • The Verbraucherzentrale Hamburg placed Edeka’s Gut&Günstig “Italienische Limone” tea on its Mogelpackungsliste on Wednesday after documenting a change from 62.5 g to 50 g while the product was shown at the same €1.69 price.
  • Edeka said in an August statement that the number of teabags was adjusted from 25 to 20 and that it lowered the recommended retail price to €1.39, saying this means there was no hidden price increase.
  • Observers found inconsistent information on Edeka’s website, where the product image lists 20 teabags but the written description still stated 25, and the online listing did not clearly show a price.
  • Consumer groups and media outlets advise shoppers to check gram weight and the unit (Grundpreis) price, scrutinize labels that promise a “new look” or “new recipe,” and report suspected mogelpackungen through the Verbraucherzentrale Hamburg’s online form.
  • The case highlights a broader post‑2022 trend of shrinkflation that consumer centres track with a public Mogelpackungsliste and monthly nominations, and any legal enforcement over misleading packaging or incorrect unit‑price display would be decided by local authorities such as Eichämter.