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Edeka Scales Back AB InBev Beer Orders as Price Dispute Intensifies

Edeka says the brewer sought a drastic, unjustified price rise worth several million euros.

Overview

  • Edeka confirms reduced order volumes and short-term delistings for select AB InBev products while negotiations continue.
  • Reports conflict on scope, with initial claims of more than 80 affected items contrasted by Edeka’s statement pointing to roughly ten brands and no full delisting.
  • Brands cited include Beck’s, Corona, Franziskaner, Löwenbräu and San Miguel, and Edeka says existing stocks will be sold so shoppers should not see empty shelves for now.
  • Edeka argues AB InBev sought up to about €0.20 more per bottle and changes to shelf placement, framing its stance as protecting customers from unwarranted increases.
  • AB InBev declined to comment, and the talks occur with Edeka negotiating through the Everest buying group as the beer industry faces broader cost pressures.