Overview
- Edeka-Verbund and PepsiCo have reached a successful agreement to resume business in Germany after a two-year pricing conflict.
- PepsiCo products, including beverages and snacks, are expected to return to Edeka and Netto shelves starting mid-June, with full availability dependent on production ramp-up.
- The dispute stemmed from disagreements over pricing during the COVID-19 pandemic and the Ukraine war, with Edeka halting orders for several global brands, including PepsiCo, Procter & Gamble, and Mars.
- Details of the agreement remain undisclosed, with both parties refraining from commenting on the specifics of the negotiations.
- Edeka’s negotiating leverage was bolstered by its record 2024 turnover of €75.3 billion, operating 10,900 stores and serving 13 million customers daily.