Overview

• Kellogg’s cereals, including Frosties and Cornflakes, will return to Edeka and Netto stores starting mid-June 2025 after a prolonged pricing standoff.
• The dispute began in July 2023 when Kellanova halted deliveries over rejected price hikes of up to 45%, which Edeka deemed excessive.
• No damages were paid by Kellanova despite Edeka’s demands for compensation for lost revenues and customer losses during the supply halt.
• Edeka plans a marketing campaign to accompany the phased restocking, with production gradually ramping up to meet demand.
• Kellanova’s Cheez-It snack is set to launch exclusively at Edeka and Netto by the end of Q3 2025, while no agreement has been reached with competitor Rewe.