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Eddie Hearn Presses Dana White’s TKO Boxing to Avoid a ‘Lame’ Reported Apex Launch

Hearn says a month-long runway leaves no margin for a low-key kickoff that would draw heavy criticism.

Overview

  • Zuffa/TKO Boxing is reported to debut on January 23 on Paramount+ with documents indicating the UFC Apex as the venue.
  • Hearn told Ariel Helwani that the promotion must "come out of the blocks with a bang" and not open with something "lame."
  • He questioned whether an Apex event can deliver the atmosphere needed for a strong launch given the short timeline.
  • Hearn described TKO executives, including Nick Khan, as bullish and arrogant yet very capable and well connected.
  • He said many in boxing expect the venture to stumble, adding that he does not, but warned a weak first show would face a harsh backlash.