Overview

• Sheeran delivered three sold-out shows at Hamburg’s 60,000-seat Volksparkstadion, entertaining 180,000 fans over three nights.
• Designer Zoé Pauline spent months creating one-of-a-kind Nike Air Jordans for Hamburg, featuring colorful “Mathematics” accents, the city’s coat of arms and a gold seagull.
• The bespoke sneaker series is part of Sheeran’s wider strategy to offer personalized experiences in each tour city.
• He matched expansive video screens, lighting effects and pyrotechnics with his intimate “guy with the guitar” persona.
• Sheeran reflected on his “completely crazy” career trajectory from the stadium stage as the European tour moves on to its next destination.