Overview

• TikToker Davoooo’s video, viewed over 700,000 times, described Ipswich’s gesture as “embarrassing” and labelled the club “tinpot.”
• Sheeran clarified that Ipswich offered him the No.17 shirt as a fan gesture in 2021 and that its inclusion is purely symbolic.
• He became a 1.4% non-voting shareholder in August 2024 and has sponsored Ipswich’s kits since 2021.
• His merchandise—featuring his name and No.17—has consistently ranked among Ipswich’s best-selling shirts.
• The episode highlights tensions over celebrity involvement, commercialization and club identity for a community-rooted team in the Championship.