Overview

• 'Azizam,' meaning 'my dear' in Farsi, is the lead single from Ed Sheeran's forthcoming album 'Play,' set for release later in 2025.
• The track, co-produced by Ilya Salmanzadeh, incorporates Middle Eastern instruments and cultural elements alongside Sheeran's signature acoustic pop sound.
• Sheeran described the song as a playful, celebratory anthem aimed at creating a 'party atmosphere' and reflecting music's universal appeal.
• A 'Pink Heart' promotional video featuring Sheeran's travels in the U.S. and U.K. has been released, with an official music video expected soon.
• Critical reception has been mixed, with praise for its catchiness and cultural fusion but criticism of its lightweight, commercial style.