Overview

• Ed Sheeran premiered the music video for his latest single, 'Azizam,' directed by Iranian-American filmmaker Saman Kesh, on April 17, 2025.
• The video showcases a Persian wedding, with Sheeran exploring Persian culture through food, fashion, and dance while overcoming writer's block.
• Sheeran collaborated with producer Ilya Salmanzadeh, who suggested the Persian wedding theme to highlight his cultural heritage in the visuals.
• 'Azizam,' which translates to 'my dear' in Persian, is the lead single from Sheeran's upcoming eighth studio album, 'Play,' set to release later this year.
• The video concludes with a cameo by iconic Iranian singer Googoosh, who encourages Sheeran to 'write a hit song.'