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Ed Sheeran Leverages Nostalgic Instagram Account for Upcoming Single 'Old Phone'

The archival account, featuring over 200 decade-old photos, highlights Sheeran's emotional journey and celebrity connections ahead of the May 1 release.

Ed Sheeran is throwing it back to 2015 and before: A walk down pop music memory lane
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Overview

  • Ed Sheeran's Instagram account @teddysoldphone has been unveiled, showcasing personal photos, messages, and lyric notes from a phone he retired in 2015.
  • The rediscovery of the phone during a copyright lawsuit inspired Sheeran to write 'Old Phone,' reflecting on lost connections and past memories.
  • The account includes nostalgic images with Taylor Swift, Harry Styles, Elton John, and late friends like Jamal Edwards and Mac Miller.
  • Sheeran performed 'Old Phone' live for the first time at a themed pop-up pub during Coachella 2025, enhancing the song's promotional campaign.
  • The single, part of Sheeran's forthcoming album 'Play,' will be released on May 1 at 11 a.m. ET, following his earlier track 'Azizam.'