Overview
- A ten-minute pink-lit countdown led to Sheeran taking the stage at around 8:15 pm following openers Tori Kelly and Myles Smith.
- Enthusiastic fans queued from 5 am, including attendees from the US and Europe, to secure places at the sold-out Portman Road shows.
- Greater Anglia ran extra mainline services and First Eastern Counties expanded park-and-ride buses to ease post-concert travel.
- The Ipswich Central “Welcome Home Ed” campaign transformed town landmarks in pink as hotels, pubs and retailers reported full bookings.
- Two more sold-out nights await on July 12 and 13 with Busted, Dylan, Maisie Peters and James Blunt as support.