Overview

• Ed Sheeran released the music video for 'Azizam' on April 17, showcasing a Persian wedding theme inspired by producer Ilya Salmanzadeh's heritage.
• The video, directed by Iranian-American filmmaker Saman Kesh, features Sheeran experiencing Persian wedding traditions, including cuisine, fashion, and dancing.
• 'Azizam,' translating to 'my dear' in English, is the lead single from Sheeran's forthcoming album, Play, set for release later in 2025.
• Sheeran described the creative process as a cultural exploration, drawing parallels between Persian and Irish traditions in both the music and visuals.
• The video concludes with Sheeran returning to the studio inspired to create more music, setting the tone for his return to pop with global influences.