Overview

• Ed Sheeran hosted an invite-only performance at the newly renamed 'The Old Phone' pub in Ipswich, showcasing his latest single and previewing tracks from his upcoming album.
• The pop-up event mirrors a similar initiative in Ipswich, Massachusetts earlier this year, highlighting Sheeran's innovative promotional strategy.
• The Thomas Wolsey pub will remain as 'The Old Phone' for two weeks, distributing merchandise and memorabilia to fans and visitors.
• Sheeran has announced three Portman Road stadium concerts in July, with a portion of ticket sales supporting grassroots music through the Live Trust.
• The new album, 'Play', is set for release on September 12, with the pop-up events and concerts building anticipation among fans.