Overview

• More than 90,000 fans attended the sold-out shows at Portman Road between July 10 and 13.
• Suffolk police reported no serious incidents and praised the respectful behaviour of concertgoers across all three evenings.
• The townwide Paint the Town Pink initiative saw local businesses and Ipswich Borough Council decorate the streets to promote Sheeran’s upcoming album Play.
• Emerging Suffolk artists including Esme Emerson opened the concerts as part of Sheeran’s ongoing support for local music development through BTC venues and his music foundation.
• Ipswich leaders and businesses are now assessing the weekend’s boost to tourism, hospitality and civic branding.