Overview

• Ed Sheeran's eighth studio album, 'Play,' will be released on Sept. 12, 2025, via Gingerbread Man/Atlantic Records.
• The album's lead single, 'Old Phone,' draws on rediscovered messages from Sheeran's retired 2015 phone and was co-produced with Ilya Salmanzadeh and Blake Slatkin.
• 'Play' was recorded across global locations, including India and Persia, and completed in Goa, India, reflecting its multicultural influences.
• The album is the first in a planned ten-album series, which will include future installments titled 'Rewind,' 'Fast-Forward,' and 'Stop.'
• Sheeran's promotional campaign includes a nostalgic Instagram archive, live-event installations, and playful performances designed to evoke joy and creativity.