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ECP Proposes New Rules to Curb AI Misinformation in Elections

The draft aims to protect voters by banning deceptive deepfakes, requiring clear labels for AI‑generated campaign content, tasking regulators with monitoring, closing public comment on November 20, 2026.

Overview

  • The Election Commission of Pakistan published a draft of 12 amendments on Oct 25–26 and opened a public consultation that runs until November 20, 2026.
  • The rules would bar creation or publication of deceptive deepfakes and synthetic impersonations of political and state figures when the material is false, defamatory or meant to mislead voters.
  • Campaign material generated or substantially altered by AI would need a clear, conspicuous disclosure at the point of communication, and robocalls with cloned voices must state they use AI at the start.
  • Political parties and candidates would be prohibited from using AI bots or automated accounts to fake trends and would have to keep records of all AI‑generated campaign content for ECP review.
  • The draft assigns monitoring and takedown duties to Pemra, SMPRA and the National Cyber Crime Investigation Agency, while allowing media to use AI for translation and analysis if they disclose use and remain responsible for accuracy.