Overview

• Two thirds of adults who share a home say they have argued over the “right” way to load a dishwasher.
• The OnePoll research, commissioned by Ecover, found 51% follow a set method, 30% cram items, and 90% are sure their way is correct.
• Nearly half (46%) re-stack others’ efforts, and some resort to hand washing when items emerge dirty due to poor loading.
• Households run about five cycles per week but report only four are fully loaded, highlighting wasted water and energy.
• Ecover’s campaign with The Tetris Company features a retro-style stacking game and a demonstration by Larry and George Lamb to promote efficient, eco-friendly habits.