Overview

• President Trump's erratic tariff policies are fueling economic uncertainty, undermining consumer confidence and media earnings.
• Analysts forecast a potential $45 billion drop in 2025 ad spending, with traditional TV and online platforms facing significant losses.
• Advertisers are increasingly favoring flexible digital platforms over firm TV upfront commitments, reflecting market volatility.
• Media sectors beyond TV, including theme parks and movie studios, may also experience financial strain due to reduced discretionary spending.
• The economic instability raises concerns about permanent structural shifts in ad spending, with digital platforms gaining ground over traditional media.