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ECI Bans AI-Generated Campaign Videos, Tightens MCC Enforcement for Bihar Polls

The poll body targets deepfake misuse by banning AI videos and requiring prominent labels on any synthetic content.

Overview

  • The Election Commission directed that no candidate may use AI-generated videos to campaign against opponents, declaring such use prohibited during elections.
  • Parties, leaders and candidates must prominently label any synthetic or altered material with clear notations such as “AI-Generated,” “Digitally Enhanced,” or “Synthetic Content.”
  • All party and candidate posts on the internet and social media fall under these rules, with strict monitoring pledged and firm action promised for violations.
  • The Commission reiterated Model Code of Conduct guidance that criticism must focus on policies, programmes and public record, avoiding private-life attacks or unverified allegations.
  • About 8.5 lakh officials will be deployed in Bihar, including polling and police personnel, with one General Observer assigned to each of the 243 constituencies along with dedicated Police and Expenditure Observers.