Overview

• Customers can purchase an Echo Pop for as little as £5.55 by combining Amazon’s sale price with a TopCashback rebate
• The Echo Dot (Newest Gen) is slashed to £30, down from its usual £54.99, as part of a time-limited Prime Day flash offer
• Earlier this week Amazon introduced a bundle of two Echo Pop speakers and a smart bulb for £45.98, effectively giving shoppers one speaker for free
• Prime Day deals are exclusive to Amazon Prime members and continue through July 11 with a 30-day free trial available at £8.99 per month
• Amazon’s strategy of using smart home bundles and partner cashback platforms aims to drive Alexa adoption against higher-priced rivals such as Google Nest and HomePod mini