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ECB Refuses OnlyFans Logo on Tymal Mills’s Bat in The Hundred

The ECB says OnlyFans’ adult-content association conflicts with The Hundred’s family-friendly branding

Overview

  • Tymal Mills has become the first cricketer to join OnlyFans, which he describes as a safe-for-work platform for cricket and lifestyle videos
  • His account features a free subscription model with pay-per-video coaching, behind-the-scenes insights and personal reflections on training and match preparation
  • The ECB declined his request to display the OnlyFans logo on his bat, citing a mismatch with The Hundred’s family-friendly image
  • Mills has accepted the decision and continues to deliver strong performances for Southern Brave, including a man-of-the-match display with 3-22 and a match-winning six
  • OnlyFans has been diversifying into sports content with athletes like Nick Kyrgios, prompting scrutiny of branding by sports governing bodies